Square Chapel is a theatre and arts space in the centre of Halifax.  We have supported Square Chapel on all their creative and design work since 2013, so the briefs we receive from them are wide ranging.  In addition to brochure and poster production for seasonal programmes we have supported them in their recent rebrand, working alongside Pentagram.

A couple of notable campaigns we have produced were for the Christmas seasons in 2016 and then again in 2017.  One of the challenges in promoting stage shows and films like this are that we often don’t have the rights to use the photography, so a more creative solution is required – a challenge that we always relish.

squarechapel.co.uk

For the 2017 season our solution was to build the design around silhouettes we first created in the 2015 Christmas campaign (seen below). We defined the images from the theatre production of Beauty and the Beast.  Combined with a simple use of typography and restrained colour palette this gave a sophisticated design but allowed the subject to remain the focus.

For the 2016/17 season we evolved the handmade approach by building a 3D paper set of the distinctive Square Chapel building.  We then placed paper characters from the events into this setting to show different fantasy worlds. Once again the campaign achieved fantastic recognition and the Theatre’s success is continuing.