Kate Rusby

Rebrand

We have a long-standing relationship with folk singer Kate Rusby’s label Pure Records and have produced album artwork and promotional material for Kate, Damian O’Kane and, recently, for their own Underneath the Stars festival.

Kate Rusby wanted a fresh new look for 2017, the logo had to be simple and recognisable.

The result was the creation of an elegant K loop for the marque, supported by a stacked typeface. This new brand has been used across a wide range of collateral including merchandise, posters, website and albums.

 

02
02
02
02
02

Life in a Paper Boat

Pure Records asked us to develop the CD packaging for Kate’s latest album  ‘Life in a Paper Boat’.  The album title and outside cover were presented to us and our challenge was to evolve that into a full CD package that evoked the music.

We took the album’s title as our inspiration and then created and photographed a ‘sea’ made from curled paper strips.  Each spread within the lyric booklet features a unique paper creation on this theme which was then developed for all the album’s promotional material.

02