hcmf// is an annual, international festival of contemporary new music, taking place over 10 days and consisting of approximately 50 events – including concerts, music-theatre, dance, multi-media, talks and film – with a related Learning and Participation programme devised and implemented to reflect the artistic programme and respond to regional need.
2017 was their 40 year anniversary and they wanted a brand refresh to reflect this. The number 40 was incorporated into the main logo and this was progressed across all collateral.
We were also asked to create the main poster look for the whole event. The brief was to create an out of this world experience, we created an image of a resonating silhouette and 40, creating an abstract yet recognisable image.